Being part of the established weekly magazine Mandag Morgen (Monday Morning) TjekDet is following the press ethical rules in Denmark. English translation here: http://www.pressenaevnet.dk/press-ethical-rules/
Freedomhouse.org states the Danish press as free. "Freedom of speech is protected in Section 77 of the constitution, and the government generally respects this right in practice. However, legal restrictions exist for libel, blasphemy, and racism. Discussions about removing legal restrictions for blasphemy continued at the start of the year, but in March 2015 Denmark confirmed that it would keep its antiblasphemy law in place."
Denmark continued its position as one of the few success stories in an era in which global media freedom is coming increasingly under threat, says a new report by Reporters Without Borders (RSF). https://rsf.org/en/ranking/2017#
All employees are subject to the following ethical guidelines in their employment contract:
Hability and integrity
The employees of Altinget (owner of Mandag Morgen/TjekDet) must act in such a way that their independence and integrity can not be questioned.
This means avoiding mixing work-related tasks and private relationships. Therefore, membership of parties, associations and organizations, as well as certain private-sector investments, may be incompatible with some assignments. Talk to your leader if you are in doubt.
Social media is both a natural part of most people's private life and working life, and it can be difficult to distinguish when acting as an employee and an individual. Employees should therefore always act on social media carefully so that it does not harm the ability to perform their work.
Employees may not receive gifts, services or similar from sources, customers, collaborators and others for reasons of habituity. Except for this, gifts in minor size and gifts of a natural size in connection with birthdays, anniversaries and similar.